Edenred unveils its new campaign: power up your joy of living!

Edenred reveals its new positioning and transforms “Blue Monday” into a day of joy! The goal? To help companies better attract, retain, and engage talents in a context where work engagement remains fragile.

“Boost your joy of living” reflects a broader and more ambitious mission for Edenred, which is to empower organizations to bridge the gap between employees’ expectations and employers’ objectives by leveraging essential engagement drivers such as purchasing power, recognition, and well-being.

This is a clear goal for all Edenred employees that they work towards every day, as described by Arnaud Erulin, Chief Operating Officer of Benefits and Engagement at Edenred: “At Edenred, we redefine what it means to create value in the workplace. We believe that engagement also develops through small daily positive experiences that enhance work life. It’s about creating work environments where people want to come, stay, and thrive. This new brand positioning ‘boost your joy of living’ reinforces our commitment to delivering large-scale innovation, offering companies cutting-edge solutions that make work more engaging and sustainable for workers and their organizations.”

Edenred also aims to support the businesses in its network. The market is evolving rapidly. Customers now desire more simplicity, personalization, and value in every interaction. In Luxembourg, Edenred is the only issuer to offer mobile payment. More than ever, it is essential to invest in smart and cost-effective solutions to boost sales and enhance customer loyalty.

We wish you a happy RED MONDAY and are delighted to boost your joy of living on the daily.